Dissemination Planning Guide

Introduction and Background

The Digital Advisory Support Services for Accelerated Rural Transformation (DAS) Program is a facility funded by the International Fund for Agricultural Development (IFAD.) Development Gateway: an IREX Venture, Tech Change, and JengaLab comprise the IFAD-DAS consortium of partners. The goal of the program is to address the gap in digital tools and information access for smallholder farmers through rapid advisory deployments to countries across Africa, the Middle East, and Central Asia.

This guide was developed in late 2022 to support the IFAD-funded Program for Rural Irrigation Development (PRIDE) in Malawi. PRIDE developed a digital platform to connect farmers and private sector partners in a digital marketplace; and this guide was intended to support the platform launch. In developing this guide, the IFAD-DAS team conducted an assessment of 240 private and public sector stakeholders, which included focus groups with 113 farmers.

This dissemination planning guide focuses on key messaging for all stakeholders and ways to inform potential users about the product and its benefits. While this guide is specific to the Malawi context, it can be adapted and scaled for use in other contexts.